Promoting HIV Prevention through Zambia's Tourism Industry

Partners: Sun Hotel International, Livingstone Tourist Lodge Association
Location: Zambia
Objective: Disseminate prevention messages through a series of musical and artistic events

The Livingstone Tourism HIV/AIDS Partnership seeks to establish and enhance HIV/AIDS workplace and community-based programs with joint support from the private tourism businesses and government agencies in Livingstone. The Tourism HIV/AIDS Partnership is an innovative initiative targeted at addressing HIV/AIDS in Livingstone, which has one of the highest prevalence rates in Zambia and is a major tourist attraction. Residents and mobile populations in the area are at high risk of contracting HIV.

The Tourism HIV/AIDS Partnership continues to host a series of concerts that call for social and behavioral change to reduce sexual transmission of HIV. HIV/AIDS activities are being implemented in coordination with the U.S. Government, Zambia Ministry of Tourism, Zambia Wildlife Association, Provincial HIV/AIDS Task Force for the Southern Province, District HIV/AIDS Task Forces, and civil society. The events include mobile counseling and testing services, HIV information booths, and educational materials. Additionally, Sun Hotel provides a training facility for all HIV/AIDS-related training to the tourism industry, free of charge.

The first HIV/AIDS Benefit Concert was held on June 16, 2007 at the Zambezi Sun Hotel. During the two weeks leading up to the HIV/AIDS Concert, Zambian musical celebrities joined forces with HIV/AIDS implementing organizations to conduct HIV/AIDS sensitization activities through radio, drama, and mobile video shows, distribute print materials and provide static and mobile services for voluntary counseling and testing in selected communities in Livingstone. Proceeds from the Concert benefited various community-based HIV/AIDS interventions through the Sun Hotel's grants program. U.S. Government interagency website managed by the Office of U.S. Global AIDS Coordinator
and the Bureau of Public Affairs, U.S. State Department.
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