With 2.5 million new HIV infections worldwide in 2007, it is clear that a groundbreaking new approach to prevention is needed. In a new partnership, global leaders from the private sector are joining with the public sector and non-governmental organizations to revolutionize HIV prevention through the Partnership for an HIV-Free Generation.
HIV-Free Generation links traditional approaches to prevention with the power of the private sector. It will take HIV prevention to the next level by:
-- Combining current evidence-based prevention approaches with the private sector's capabilities to develop messages and methods to promote and maintain healthy behaviors among youth aged 10-24;
-- Measuring impact using a business approach that employs cutting-edge technology to monitor and evaluate effectiveness in real time; and
-- Rapidly developing and disseminating best practices to continuously inform prevention messages and methods for positive behavior change.
For more information on the Partnership for an HIV-Free Generation, please visit www.hivfreegeneration.org.
Remarks at Corporate Launch Event, December 5, 2008:
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